论镇江旅游文化产业核心竞争力构建.doc

摘要：伴随旅游市场竞争的日趋激烈，培育区域旅游产业的品牌、核心竞争力备受关注。本文运用核心竞争力相关理论，结合旅游文化产业的特征，构建旅游文化产业核心竞争力分析框架。以镇江为例，对镇江旅游文化产业核心竞争力实施测评，并根据分析的结果，识别限制因素，为进一步整合镇江旅游文化资源，发展镇江旅游文化产业提供参考。

关键词：文化旅游产业  核心竞争力  分析框架  提升策略  评价体系

Abstract：With the fierce competition of tourism market, cultivating regional tourism industry's brand, the core competitiveness been concerned. In this paper, the core competitive power the related theory, combined with the characteristics of the tourism culture industry, the construction of the tourism culture industry core competitive ability analysis framework. In zhenjiang, for example, for zhenjiang tourism culture industry core competitive power evaluation implementation, and according to the results of the analysis, identification restriction factors, and to further integration of zhenjiang tourism and cultural resources, zhenjiang development tourism culture industry to provide the reference.

Keywords: Tourism culture industry; Core competitiveness; Evaluation system; Promotion strategy; Analysis framework

　　本人在前人研究的基础上，进一步界定了旅游文化产业、核心竞争力等基本概念，深入探讨了文化产业核心竞争的构建因素，从新的视角出发构建了一套评价城市旅游核心竞争力的因素体系指标，并收集了众多资料文献和有关数据资料对镇江的旅游文化产业核心竞争力进行了评价，采用了科学的方法进行分析，并提出了镇江旅游文化产业核心竞争力的提升对策。