创意产业与旅游产业的融合与发展.doc

摘要：旅游业是一个动态完善和持续创新的产业。目前，中国旅游业面临着转型升级、创新发展的重要任务。创意是一种生产力，它不仅会令游客的旅游体验更为独特新颖，而且会通过创意设计和制造，改造传统的制造业结构，促进整个产业结构的合理化、高度化和现代化，旅游业中加入创意元素、会进一步增强其活动和产品的动态性和参与性。创意旅游是旅游产业发展的新概念，是对传统旅游产业发展模式的创新和创造，提倡创意思维方式重塑旅游产业发展模式。本文主要论述创意旅游的产生、发展，结合对城市的影响、在国外的发展情况，分析国内创意旅游存在的不足以及提出建议。

关键词：创意产业，旅游产业，创意旅游，发展

Abstract：Tourism is a dynamic perfect and continuous innovation industry. At present, China's tourism faces the transformation and upgrading of innovation, the important task. Creativity is a kind of productive forces, it will not only make tourists travel experience more unique novelty, but also through the creative design and manufacturing, the transformation of the traditional manufacturing industry structure, and promote the rationalization of the industrial structure, the direction and modernization. Add creative elements, the tourism industry will further strengthen its activities and products of the dynamic characteristics of and participation. Creative tourism development of tourism industry is the new concept, is to the traditional tourism industry development model of innovation and creativity and creative way of thinking to advocate the tourism industry development model.This paper mainly discusses the generation and development of creative tourism, according to the influence of the city, in the development of foreign countries, analyzes the shortcomings of the domestic creative tourism and put forward some suggestions.

Key words: the creative industry;tourism industry;creative tourism;development

　　　创意旅游通过把旅游、文化和创意等各种元素进行有机结合，不断实现与其他产业部门的物质、能量和信息交换，从而扩大了旅游资源的涵盖范围，创新了旅游活动的基本内容，加深了旅游消费的体验效果，为区域旅游开发找到了一种全新的思维理念和技术方法。在创意旅游发展过程中，以传统民族文化为基础，以智力资本运作为核心，以创意策划设计为支撑，以品牌形象建设为导向，以提供个性服务为手段，以增加消费体验为前提，以提高综合效益为目的思路，将在今后旅游产业的发展中扮演着一个至关重要的角色。