B市主题公园发展研究.doc

摘要：本文从主题公园相关理论出发，以广州市主题公园为研究对象，总结了广州市主题公园发展的历程，分析了广州市主题公园发展中存在主题公园数量多，精品少，品牌不突出；对自身的旅游资源与区位优势利用不足；主题公园形象定位与城市形象不相吻合等问题，并从进行主题公园形象策划与主题的不断创新；建设岭南特色的主题公园，景观设计回归真实性；要以本市和附近的“珠三角”为客源市场；完善旅游配套服务设施；加强政府宏观调控等方面入手提出了相应的发展对策与建议。并以广州市长隆欢乐世界为实证，总结了其发展概况，存在的问题，并提出了相关建议。

关键词:广州,主题公园,长隆欢乐世界

Abstract：In this paper, the theories of the theme park, tourist theme park in Guangzhou City, summed up the course of the development of tourist theme park in Guangzhou City, analyzes the existence of theme parks in the development of the tourist theme park in Guangzhou City, boutique, brandnot prominent; own tourism resources and geographical advantages of the use of inadequate; theme park image positioning and urban image is not relative to consistent and other problems, and carry out the theme park image planning and the theme of the continuous innovation; Lingnan characteristics-building theme parks, landscape design regressionauthenticity; source markets of the city and the nearby Pearl River Delta "; improve tourism service facilities; to strengthen the government's macro-control, etc.-pronged approach to the development of countermeasures and suggestions. Mayor of Guangzhou, Lung joy in the world and to the evidence, summary overview of its development, problems, and put forward relevant proposals.

Key Words： Guangzhou,theme park,Chimelong

 随着国际与国内旅游业的不断发展，主题公园的未来发展潜力是巨大的，广州主题公园在最近二十年的时期内发展状况不良，主要是因为广州主题公园跟风现象严重、规划不合理、缺乏地域特色，品牌效应比较差，所以广州主题公园要得到更好的发展，就要在主题设计上更为慎重，而不应该盲目跟风，从广州地域特点出发，从城市形象出发，加强广州市内主题公园的合作，全力打造具有影响力的主题公园品牌，那么，广州的主题公园将有着光明的发展前景。