京东商城的物流模式及问题与对策.doc

摘要：互联网技术近年来的发展和连续的改进，促使了电子商务行业的飞速发展，目前国内的电子商务行业也正在迎来前所未有的大机遇。在这样的大背景下，现代电子商务企业在日益激烈的竞争中，更应重视到第三利润源——物流领域的发展，才能在千变万化的电子商务领域中立于不败之地。

　　　本文采用案例研究方法，选取B2C电子商务在中国的典型例子一京东商城作为研究对象，在电商企业物流模式理论指导下，统筹考察了京东商城的发展轨迹，从京东商城发展现状入手，分析了京东商城物流配送布局思路、存在的问题，最后以上分析结果为依据，对京东商城的物流配送模式提出改进意见，为发展B2C电子商务网站的企业提供一些启示。

关键词：电子商务 物流模式 京东商城

Abstract：In recent years the development of Internet technology and its continuous improvement prompted the rapid development of e-commerce industry, the e-commerce industry is also facing unprecedented opportunities. In this big background, the modern electronic commerce enterprise should be paid more attention to the third profit source which called the development of logistics field in the increasingly fierce competition, only in this way can be succeed in the ever-changing field of electronic commerce. 

    This paper uses case study method, chosing B2C e-commerce of jingdong mall as the research object which is a typical example of China .Under the guidance of the electricity business enterprise logistics mode theory, it can examine the developing track of jingdong mall as a whole.This paper analyzes the logistics distribution by studying the development of jingdong mall and finds out the problems.Finally based on the above analysis results, giving some suggests to improve the logistics mode of jingdong mall,at the same time providing some enlightenments to make the development of B2C e-commerce enterprises better.

Keywords：Electric Commercial  Logistics Mode  The Jingdong Mall