基于SNS社交平台的网络营销战略分析.doc

摘要:SNS现已成为当前营销传播的重要手段，许多企业在运用社交网络进行营销传播后取得了较大成功。社交网络的出现，已对人们的工作、生活的影响越来越大。因此，有效利用了解用户喜好的SNS社交平台成为企业网络营销省时省力的有效渠道，企业在SNS网站品牌推广、营销活动的开展中契合用户的使用习惯，可以达到更好的网络营销传播效果。如何运用社交网络实施营销战略是值得研究的课题。

　　　本文以SNS社交媒体为研究对象，首先对SNS进行介绍，接着描述SNS发展及现状，结合社交网络营销案例分析SNS的营销战略，指出社交网络营销发展的必要性，最后对SNS未来发展的创新思路提出自己的观点。

关键词：SNS  营销战略  创新

ABSTRACT:SNS has become an important means of marketing communications, Now many companies has made great success by using social networks to develop the marketing communication. the appearance of social networking platforms has increasingly affected on people’s work and life. Therefore, the effective use of SNS social networking platform that understanding user preferences is being an effective channel of saving time and Strength to enterprise network marketing, The enterprise combine with the user's habits on the Social network website has provide branding, marketing activities,  it can achieve better effect of network marketing. How to use social networks to carry out marketing strategy is worthy of study.

　　　SNS social media is regarded as the research object of this paper, first of all, SNS are introduced, following, description of SNS development and current situation, combined with social network marketing case to analysis the SNS marketing strategy, pointing out the necessity of the development of social network marketing, at last put forward views to the SNS future development of innovative ideas by myself.

Keywords: social network service; marketing strategy ; innovation