摘要：客源市场的研究是旅游开发的基础，为旅游资源开发与规划和旅游管理活动提供了科学依据，具有极为重要的理论意义与实践意义。江苏省作为我国最具吸引力和潜力的旅游大省之一，对其旅游客源市场结构进行研究有利于明确其客源市场目标层，从而制定出切实可行的客源市场开发战略。本文首先综述了旅游客源市场的相关概念并指出了研究旅游客源市场的重要意义，在数据资料的基础上，以旅游客源市场结构分析为主，从江苏省旅游客源市场空间结构、时间结构及旅游者类型三方面进行了分析，并就如何开拓江苏省旅游客源市场进行了探讨。
关键字：江苏省旅游客源市场 空间结构 时间结构 旅游者类型 开发
Abstract: Studying tourist market is the basis for developing tourism since it provides scientific basis for tourism resources development and planning as well as tourism management activities. Therefore, it has great theoretical and practical importance.Jiangsu is one of the most attractive and potential tourism province.The study on its structure of tourist market is beneficial to clear its target layer,so as to formulate a realistic strategy for developing the tourist market.The article firstly reviews the related concepts of the tourist market and pointed out the importance of researching the tourist market.Based on data, this paper mainly analyze the structure of the tourist market of Jiangsu Province.It considers from three aspets,spatial structure,temporal structure and tourist type.Finally on how to develop the tourist market of Jiangsu Province was discussed.
Key words:the tourist market of Jiangsu;spatial structure;temporal structure;tourist type;development
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