摘要：红色旅游做为我国旅游发展史册中的一项专项旅游产品发展迅速，在巩固党的执政地位,弘扬伟大民族精神、加强青少年思想道德建设、促进革命老区经济社会发展、提高群众生活水平具有重要的现实意义。引起学者对红色旅游的研究。江苏是中国革命史上许多重要事件的发生地，积淀了大量的珍贵纪念遗址和纪念物，有着丰富的红色旅游资源。近年来，江苏红色旅游的建设已逐步进入成熟阶段，但从整体上看，江苏的红色旅游还存在诸多问题，如资源开发深度不够，缺乏针对性的市场营销策略，产品活动形式单一等。本文借用RMP分析理论，贯穿旅游可持续发展理论、供需平衡原理、旅游产品生命周期理论等关联理论，通过对红色旅游产品的资源、市场、产品开发过程予以解构，综合分析江苏红色旅游资源、市场、产品的优势和劣势，探讨江苏红色旅游开发的策略，以期能对江苏红色旅游业的实际发展提供一些参考。
关键字：红色旅游资源 RMP分析 开发 江苏
Abstract: As a new form of specialized tourism production, red tourism sprung up in recently (in People's Republic of China). Further development of Red Tourism is critically strategic and pragmatic for confirming the position of ruling, invoking national sensibility, strengthening the education of ideological and ethical building among teenagers, in addition to speeding the economic and improving the living standard of revolutionary districts. And then Red tourism study is becoming hottest in China .Red tourism resources are rich in Jiangsu. Because many important revolution events happened there leaving lots of historical archaeological site and objects. Though the red tourism construction in Jiangsu has entered mature stage gradually, problems still exist, such as
Under this back ground, the writer made a study on Red tourism resources in Jiangsu province .Based on the theories of RMP analysis. Balance between supply and demand, Product Life Circle, the article analysis the three key elements of red tourism in Jiangsu, red tourism resources, tourism market and tourism product. According to each element's strength and weakness and internal connecting link among them, the articles put forward some developments strategies of Jiangsu red tourism development and propose giving impetus to red tourism development in Jiangsu.
Key words: red tourism resource; RMP analysis; development; Jiangsu
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