穿越古今主题旅游线路设计分析.doc

摘要：本文阐述了穿越古今主题旅游线路因其个性化、创造化的特点而成为新的热点线路，极具发展前景，在设计时要遵循社会发展和市场需求，特别突出穿越古今相对应的原则，根据研究消费者心理、满足市场需求；整合资源，突出主题特色；合理安排项目顺序与节奏感等有关穿越古今旅游线路的设计方法进行设计，以此获得较好的市场效益。并以从南京到上海旅游线路为例进行论证探讨。

关键字：穿越； 主题旅游； 旅游线路

Abstract：In this paper through the ancient and modern theme tour routes because of its personalized, creating characteristics and become the new hot line, which have development prospect.In the design should follow the social development and market demand, especially through the ancient and modern corresponding principle, According to the study psychology of consumers, to meet the market demand; The integration of resources, to highlight the theme of characteristics，Reasonable arrangements for project order and rhythm and so on through the ancient and modern tourist route design method to design, in order to obtain the better market efficiency. And from Nanjing to Shanghai tourist routes as an example for demonstration study.

Key words：Pass through   The theme of Tourism  Tourist route

以穿越为主题的一个旅游区域内的若干景点各在不同的空间位置，对这些景点游览或活动参与的先后顺序进行链接，可有多种不同的串联方式，由此产生、组合成不同的穿越旅游线路。根据旅游者在旅游过程中的位移距离所涉及的时间及空间范围、运动轨迹和组织形式、线路组织设计者的思路及线路本身的用途等因素，可以讲旅游线路划分为多种不同的类型。