2011年中国微博发展现状分析--以新浪微博为例.doc

摘要：微博可以说是“微时代”的先锋，而新浪微博更是微博的领军人物。随着微博迈入2012年，这里，我们以新浪微博为例回顾并分析一下2011年中国微博的发展态势。面对2011年微博扩张势头不断减弱的趋势，而导致这一现象出现的原因便是微博用户增长速度减缓、用户关系相对稳定和微博疲劳症的出现带来的一系列问题。与此同时，微博本身处于一个发展的阶段，信息过于碎片化，缺少“把关人”和相关的管理机制，让博主的权益得不到保障，再加之微博博主素质的高低不一，让微博成了一个不良和虚假信息传播的温床。再加上微博实名制的出现，以及微信、米聊等热门应用带来的外在冲击，不难看出，微博的发展举步维艰。

关键词：2011新浪微博; 实名制; 疲劳症; 态势; 解析

Abstract: Micro-blog is said to be the" micro " era of pioneer, and Sina micro-blog is micro-blog leader. As the micro-blog entered the 2012, here, we in Sina micro-blog as a case review and analyze the development trend of Chinese micro-blog2011.In 2011 the face of micro-blog expansion has weakened, and the causes leading to this phenomenon is the micro-blog users grows speed slow down, customer relationship is relatively stable and the micro-blog fatigue appeared to bring a series of problems. At the same time, micro-blog itself is in a stage of development, the information is too fragmented, the lack of " gatekeeper " and related management mechanism, to let bloggers rights are not guaranteed, coupled with the micro-blog blogger qualities, let the micro-blog has become a bad and false information spread. Plus the micro-blog real-name system, as well as micro message, chat and other popular applications m bring external shock, see not hard, micro-blog development steps forward dimension difficult.

Key Words: 2011Sina micro-blog; real name system; fatigue; trend analysis;