少数民族文化产业开发策略研究(土家族为例).doc

摘要:文化产业是在全球化的社会背景中发展起来的一门新兴产业，是现代社会经济与文化相结合的产物，被认为是21世纪的“朝阳产业”或者“黄金产业”。《文化部“十二五”时期文化改革发展规划》中明确提出：要推动文化产业成为国民经济支柱产业。这为少数民族文化产业的发展提供了良好的政策环境。少数民族文化产业的发展不仅可以促进少数民族地区经济的发展和社会的进步，还可以保护少数民族文化遗产。

　　　中国有55个少数民族，每个民族都有着自身不同的特点，每个民族都有着与众不同的历史文化和民俗风情，在历史演变的过程中，各个民族的发展与融合形成了今天各具特色的文化。少数民族文化的多样性与差异性为我国文化产业的发展与繁荣提供了丰富的原材料。论文在探究少数民族文化产业开发的基础理论和实践经验的基础上，介绍了少数民族文化产业的现状，然后通过对少数民族文化产业的SWOT分析以及少数民族文化产业开发所需条件，以土家族为例来制定少数民族文化产业开发策略，为其他少数民族文化产业的开发提供一些借鉴和经验。

关键词：文化产业；少数民族；SWOT分析

Abstract:Cultural industry is an developed emerging industry under the social background of the globalization, which is a product of modern social economy and culture, and which is considered to be the 21st century "sunrise industry" or "gold industry". The ministry of culture on cultural reform and development planning of twelfth five-year" period explicitly propose to promote culture industry to become a pillar industry of national economy.  This provides a good policy environment for development of ethnic cultural industry .The development of ethnic cultural industry can not only promote the development of ethnic minority areas’ economic and social progress, but also it can protect the cultural heritage of ethnic minorities. 

　　　There are 55 ethnic minorities in China, every nation has different characteristics, and every nation has a different history, culture and folk customs. in the process of historical evolution, the development and integration of different nation formed today's distinctive culture. Ethnic cultural diversity and differences offer rich raw materials for culture industry development and prosperity in our country.This dissertation introduces the present situation of the ethnic culture industry on the basis theory of exploring ethnic culture industry development and on the basis of practice experience, and then through the SWOT analysis of the ethnic culture industry and the conditions are needed for ethnic minority cultural industry development, using tujia nationality as an example to make the strategy of ethnic culture industry development. And provide some references and experiences for other ethnic minorities. 

Key words: cultural industry; ethnic minorities;SWOT analysis

　　　本文对少数民族文化产业开发策略进行研究，应用理论分析和实例分析相结合的方法，通过搜集资料以及自己实地调查（主要是渝东南和湘西地区）所掌握的国内少数民族文化产业发展情况，在此基础上，分析国内少数民族文化产业发展现状，研究其当前的发展趋势以及存在的主要问题，用SWOT方法系统的分析少数民族文化产业的优势、劣势、机会和面临的威胁，得出少数民族文化产业的现状，然后选择以土家族为例来具体说明少数民族文化产业开发所需的条件以及开发少数民族文化产业的具体步骤，最后提出土家族文化开发的具体策略，并为其他一些少数民族文化产业开发提供一些经验和借鉴。