内容简介
加入WTO后，我国与世界其他各国的经济合作更加广泛，国际间的商务性活动日益频繁，市场对国际贸易方面人才的需求急速增长。面对这一形势，培养了一大批既有英语语言方面的优势，又有较扎实的国际经济贸易、金融等方面知识的综合人才是我们当前的紧急任务之一。
本书紧扣经济贸易的专业知识，以“方位广、内容全”为原则，介绍了国际经贸的一些做法、惯例和相关的程序，传送既符合现实情况又实用的经济信息。文章涵盖的主题非常多，比如，贸易的知识、营销的知识、管理的知识、国际经融的知识、会计业务的知识、商务法律的知识、国际投资的知识、商务沟通以及国际竞争等方面的知识。
本书涵盖的总体内容丰富，选材非常实用，书本结构新颖，又突出对读者的技能培养，适合各个专业的学生，比如文秘、企管、财经、外贸、商英等，同时，涉外工作人员也可以学习使用。
本书第一单元主要介绍了两个主题。第一，诠释A.G. Lafley是如何改革企业保守主义的堡垒，通过阐述前后首席执行官的不同做法不同策略，对宝洁公司产生的不同影响，来说明A.G. Lafley为宝洁所做的伟大贡献。第二，诠释审计机构，董事和律师是怎样维护自己的权力的，通过阐述不同公司的跌宕起伏来说明公司的三大主力军是如何维护并行使自己的权利的。
INTRODUCTION
After joining the WTO, economic exchanges and cooperation between China and other countries in the world are becoming more and more often, international business activities have also become increasingly frequent, the market demand for foreign trade talents grows rapidly. Facing this kind of situation, fostering a large number of talents with the ability of speaking English fluently and having a solid knowledge of international economic trade, finance is our pressing matter of the right moment.
The book is mainly on the economic and trade knowledge, introducing some methods, international trade practices and procedures, at the same time, transferring realistically useful economic common knowledge. Those topics covered many themes, for example, trade knowledge, marketing knowledge, management knowledge, international finance knowledge, accounting knowledge, business law knowledge, international investment knowledge, business communication and international competition knowledge. The book is also rich in content, and the structure is novel than other book , the material used in the book is practical, and meanwhile, it is suitable for different majors, like secretarial, business management, finance, foreign trade, business English and so on, and foreign workers can also learn and use this book.
The first unit mainly introduces two themes. Firstly, explaining how A.G. Lafley reforms the bastion of conservatism and illustrates the great contribution on P&G company, through the elaboration of CEO before and after him with different ways and strategies. Secondly, interpreting how auditors, directors and layers maintain their own power through the cases of different company's ups and downs ,at the same time, explaining how the company's three main force maintain and exercise their rights.
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