Abstract：This thesis runs its systematic discussion on the cultural differences between China and western countries in business negotiation and strategies to them with three main parts: first, to understand the significance of business negotiation in business activities; second, to discusse the cultural differences that may appear when people from China and western countries come to meet at the negotiating table; third, to bring about strategies to make a successful negotiation. The purpose of this thesis is to make people understand the cultural differences, cultivate people's cultural awareness and achieve success in business negotiation.
Key words: Business Negotiation；Culture Difference；Strategy
中文摘要：本文试图研究商务谈判中的中西文化差异及其对策：一，了解商务谈判在商务活动中的重要性；二，讨论中西方可能在谈判桌上出现的文化差异；三，提出策略在谈判中取得成功。本文旨在了解文化差异，培养文化差异意识，谋求谈判中取得成功。
关键词：商务谈判；文化差异；对策
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