Abstract:With the more frequent commercial intercourse between countries today, English business letter plays a more and more important role. Politeness principle is the most basic request in the business correspondence, whose proper application can help the correspondence achieve the communicating puopose successfully. Throught the comparison of the examples about business, the thesis discusses the basic principle of the English business correspondence, politeness’s principle, the strategies of the positive representation and the negative representation in the business correspondence. The thesis also summarizes some polite communication’s obstacles which the addresser should be aware of during the writing. The main aims are to introduce the strategies of politeness and the obstacles in the polite communication which the addresser should be aware of. The present research is helpful for people to better understand the politeness representation and accordingly employ politeness strategies to improve people’s writing skill of English business letter and achieve the successful communication.
Key Words: politeness; business correspondence; strategies; obstacles
中文摘要:在各国之间商务交往日渐频繁的今天，英语商务信函在对外贸易中起着越来越重要的作用。礼貌原则是商务信函的一个最基本的要求，礼貌原则的正确运用可以使商务信函成功地完成交际目的。本论文通过商务方面实例的比较论述了英语商务信函的基本原则、礼貌的原则并得出了在商务信函中礼貌的积极表现策略和消极表现策略以及归纳了一些写信者在商务信函写作中应注意的礼貌沟通的障碍, 其目的在于介绍商务信函中的礼貌表现策略和写作过程中应注意的礼貌沟通的障碍。本研究有助于人们在商务沟通中更好地理解礼貌在商务信函中的表现并应用相应的礼貌策略来提高英语商务信函的写作能力从而进行成功的交际。
关键词：礼貌；商务信函；策略；障碍
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