房地产营销企业信息资源管理中存在的问题与对策-XX公司为例.doc

摘要:随着信息资源管理逐步深入发展，许多房地产企业信息资源管理水平逐渐提高，信息资源管理管理水平的高低直接影响着房地产企业的发展。近几年来，南京链家不断加快信息资源管理发展，改善信息资源管理的手段，完善信息资源管理制度建设。重视信息资源管理，可以应对房地产政策的变化，促进房地产企业的发展建设。

　　　为实现南京链家信息资源管理更好更快地发展，寻求适合南京链家信息资源管理的发展途径，在对南京链家信息资源管理现状分析的基础上，通过运用文献综述法，根据大量查阅的国内外文献资料，找出南京链家目前信息资源管理的理论的漏洞，进一步的通过具体的案例，结合案例分析法，找到影响南京链家信息资源管理发展的主要制约因素，并且对搜集的数据进行定性分析与定量研究，根据结果对各种数据制作了对应的表格。在此基础上，分析南京链家在信息资源管理过程中的实际问题，从而提出适合南京链家信息资源管理发展的具体对策和建议，为南京链家信息资源管理建设提供帮助。

关键词: 南京链家；信息资源管理；问题；对策；建议

Abstract:With the gradual deepening of the development of information resources management, many real estate companies gradually increase the level of information resources management, management of information resources management directly affects the level of development of the real estate business. In recent years, Nanjing chain of home continues to accelerate the development of information resources management, information resource management tools to improve and perfect information resource management system construction. Emphasis on information resource management, can cope with changes in the real estate policy to promote the development and construction of real estate enterprises.

　　　To achieve Nanjing chain of home information resource management better and faster development, seeking suitable Nanjing chain of home information resource management approach to development, in Nanjing chain Home Information Resource Management Based on the analysis, through the use of literature review, according to a large number of domestic and international inspection literature, identify Nanjing chain home now information resource management theory loopholes further through specific cases, combined with case analysis, to find the impact of Nanjing chain of home information resource management development of the main constraints, and to gather data for qualitative analysis and quantitative research, based on the results of various data produced a corresponding form. Based on this analysis Nanjing chain of home information resource management process in the practical problems and recommend suitable Nanjing chain of home information resource management development of specific strategies and recommendations for the management of information resources Nanjing chain of home construction to help.　

Keywords: Nanjing chain home; information resource management; problems; countermeasures; suggestions