摘要：微博是近年来发展比较迅速的网络传播媒体，它以其速度的及时便捷、内容的简洁真实和交流的自主互动等特征深受大学生的欢迎。但与此同时，良莠不齐的信息、“快文化”和“病毒式”消息的传播、微博主体的多元化和大学生的自控能力差等也对大学生思想政治教育产生了一定的负面影响。为此，可以从加强主流价值观教育、建立监督管理机制、培养“意见领袖”、提高网络媒介素养等方面利用微博来开拓大学生思想政治教育的新天地。
关键词：微博特征，大学生思想政治教育，负面影响，对策
Abstract: Micro-blog is the network media with rapid development in recent years.It is popular among the college students because of its timely and convenient speed,simple and real content,exchange autonomy interaction and other characteristics. However,at the same time,the mixed information,“fast-culture” and “viral” message propagation,the diversified micro-blog subjects,the poor self-control of college students and so on also have a negative impact on the ideological and political education of college students.As a result,we can do something to deal with micro-blog to develop a new world of the ideological and political education of college students,such as strengthening the mainstream values education,establishing supervision and management mechanism,cultivating “opinion leaders”,improving media literacy and so on.
Key Words: Micro-blog features,Ideological and political education of college students, Negative impacts,Countermeasures
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