摘要:旅行社在同行之间，通过降低出境游线路的直观价格来吸引顾客。本文通过实例，对由出境游的削价竞争衍生出的问题进行分析，以行业间的竞争为主，浅谈削价竞争对我国旅行社现阶段造成的不良影响以及由此衍生出来的各类问题，结合对旅行业削价竞争管理的模式，提出旅行社应该重视市场的需求，及时调整竞争策略，规范出境游的服务质量与管理水平。此外，国家、政府以及相关行业也应该多多合作与配合，制定一套严谨的质量管理体系，规范出境游的服务质量与管理水平，提高游客满意度，为旅行社带来长远利润。
关键词: 旅行社，出境旅游，削价竞争，现状
Abstract:Outbound profitable, competitive scientists contributed to the reasons for travel. Travel between the peers, by reducing the price of outbound direct line to attract customers. This article, the example of price competition from the outbound issues derived analysis to the competition between industries mainly of price competition at the present stage of Chinese travel agents as well as the adverse impact of various problems arising from such combined price competition on the travel management model, proposed by travel agencies should pay attention to market demand, timely adjustment of competitive strategy, outbound service quality specifications and management. In addition，Countries, government and related industries should be more cooperation and coordination to develop a set of strict quality management system, standardize the quality of service and outbound management level, to improve tourist satisfaction, to bring long-term profits for the travel agency.
Key Words： Travel agencies, outbound tourism，price reduction competition, situation
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