摘要：古往今来，浙江省一直都有“丝绸之府”的美誉，浙江省的纺织业历史极其悠久。2000年的时候，浙江省就已经成为全国第二大纺织品生产和出口基地。但是近年来，由于市场竞争日益激烈，浙江省纺织业面临着巨大的挑战。本文通过调研浙江纺织业的相关资料，基于钻石模型的视角对其进行SWOT分析，分析优势、劣势、机会、威胁，并提出浙江纺织业竞争力提升的对策建议。希望通过本文的分析，为浙江纺织业的发展提供一些可行之策。
关键词：纺织业；竞争力；钻石模型
A study about Zhejiang textile industry competitiveness research. Based on the perspective of the diamond model
Abstract: Through the ages, Zhejiang have been called the home of silk. The Zhejiang textile industry has long history. In 2000, Zhejiang province has become the nation's second largest textile production and export base. But in recent years, due to intense market competition,Zhejiang textile industry is facing a huge challenge. Based on the data of Zhejiang textile industry related research, analysis of his strengths, weaknesses, opportunities and threats, based on the perspective of diamond model, to improve the competitiveness of his do empirical study. Through the analysis, the hope for the development of Zhejiang textile industry provides some feasible solutions.
Key words: textile, competitiveness, diamond model
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