摘要：随着经济全球化以及我国不断完善的经济环境，我国的中小物流企业也面临着激烈的市场竞争，因此，中小物流企业所面临的挑战也逐渐加剧。如何提高中小企业竞争力，让他们在竞争中求得生存和发展，占得更多的市场份额，并且探寻出适合自己的发展战略，这个问题已经成为当今中小物流企业急需解决的迫切问题。本论文以圆通快递企业为例，通过对圆通快递公司竞争力现状的研究与分析，发现了它在经营中出现的一些问题，比如管理上存在的问题；员工素质较低等问题。除了内部经营管理问题之外，外部的环境变化，如快递行业政策的变化，经济环境的变化以及相关行业环境变化对圆通的发展也会产生一定的影响。对于这些问题，提出了一些解决方案，例如：企业应当制定一个严谨、有效的管理制度，加强企业日常经营管理，努力培养优秀的员工，以此提高服务水平、提升企业的信誉度等；此外，加强企业的信息化管理水平以及加强与电商的合作对企业未来的发展也相当重要。这些简单的策略希望能够提高圆通在快递企业中的竞争力。
关键词：圆通快递公司 竞争力 SWOT
Abstract: With the economic globalization and constant improvement of China's economic environment , small and medium sized logistics enterprises in our country are also facing fierce competition in the market , therefore , the challenges they faced are becoming increasingly worse. It has become an urgent problem that how to improve the competitiveness of these logistics enterprises,so that they can survive and develop in the competition, account for more market shares ,and finally seek out their own path of development .In this thesis, Yuantong Express, for example, Through the analysis and research on competitiveness of Yuantong express company , finding some problems in the operation, many problems such as management ; low quality of staffs and so on. In addition to internal management , changes in the external environment , such as changes in the express industry policy , economic environment and related industries will also have an important influence on Yutong’s development. To solve these problems , we have some simple solutions, for example, the company should formulate a strict and effective management rules and regulations, tighten up the management, and strive to train excellent staffs , thus, the company can improve service level and enhance the reputation of the company. In addition ,it’s also important to strengthen the enterprise’s information management and the cooperation with the online retailers for the company’s future development. Hope that these strategies can enhance the competitiveness of Yuantong express company.
Key words: Yutong express company competitiveness SWOT
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