沃尔玛（中国）物流配送管理模式分析.doc

摘要：沃尔玛公司，是一家美国的世界性连锁企业，自从它1996年进入中玛现今物流配送中的不足制定出相对应的解决方案及措施：一是要根据业务的增长扩建与新增配送中心，二是加速实施物流外包以强化核心业务，三是要实行配送模式的多元化以提高物流系统效率，四是要进一步完善配送信息系统以加速客户有效反应。那么，究竟是什么因素使得沃尔玛能够在如此之短的时间内打开中国市场，并直指龙头宝座呢？其不得不说的一个功臣，就是它强大的物流配送能力。利用现代物流技术，降低物流成本，已经成为当今零售企业获利的关键。本文以沃尔玛物流配送系统为研究对象，从四个方面对其展开了探讨。首先，沃尔玛公司简介及全球发展情况，阐述论文写作的目的和意义；其次，浅析沃尔玛连锁超市的物流配送现状；接着，深入分析沃尔玛物流配送中存在的问题及原因，重点剖析影响沃尔玛在中国发展速度的三大因素:物流系统难降成本、配送模式难显效率以及信息系统难显优势；最后，针对沃尔

关键词：沃尔玛 物流配送中心 配送中存在的问题

Abstract:  Wal-mart, is an American worldwide chain enterprises, since it entered China in 1996, the "everyday parity" strategy has occupied the Chinese market all the time, and forced the Chinese enterprises to continuously lower their costs. So, what factors make wal-mart can in such a short period of time to open the Chinese market, and pointing to bibcock throne? We have to talk about its powerful ability of logistics distribution. The use of modern logistics technology can reduce logistics cost, and it has become a key in today's retail enterprise profit. Taking wal-mart logistics distribution system as the research object, from four aspects on the discussion to its. First of all, the company profile, and the global development situation, expounds the purpose and significance of the thesis writing; Second, analyze the wal-mart supermarket chain logistics distribution present situation; Then, in-depth analysis of wal-mart problems and reasons existing in the logistics distribution, it analyzes the three major factors influencing the wal-mart in China's development speed: logistics system difficult, difficult to show the efficiency of distribution mode and cost reduction information system difficult to show advantage; Finally, in view of the wal-mart distribution in present work out corresponding solutions and measures: one is according to the growth of the business expansion and new distribution center, the second is to speed up the implementation of logistics outsourcing in order to strengthen the core business, the third is to implement the diversification of distribution mode to improve the efficiency of logistics system, four is to improve shipping information system to speed up the customer response effectively.

Keywords：wal-mart   logistics distribution center    the problems existing in the distribution