摘要：随着国内市场经济不断地完善，在各个市场中，同行业内的竞争变得越发激烈，仅仅做好产品的研发工作已经无法保证维持市场占有率。与此同时，产品的营销方式也成为了一种强有力的竞争手段。小米公司在短短的4年内就获得了巨大的成功，成功地打造出其品牌形象，成为目前家喻户晓的国产品牌之一，其实施的饥饿营销策略实在功不可没。本文通过研究小米公司实施的饥饿营销策略，观察其在消费市场已经获得的实际效果，分析其饥饿营销之所以能够获得成功的原因，以及消费市场/消费者的对于小米公司实施饥饿营销策略的不同反应与态度，发现小米公司目前“火热”状态之下隐藏的隐患与不足之处，并针对小米公司自身的特殊情况，根据其自身的优势，找出解决问题的方法。
关键词：营销方式 小米公司 饥饿营销 解决方法
Abstract: As the market economy continues to improve, in each market, within the same industry competition become more and more fierce, just do a good job in product research and development work has been unable to maintain market share. At the same time, product marketing has become a powerful means of competition. The company has achieved great success in a short period of 4 years, successfully built its brand image, to become one of present make known to every family of domestic brands, but hunger marketing strategy implementation is not. Hunger marketing strategy through the study of millet company implemented, to observe its actual effect has been obtained in the consumer market, to analyze the causes of hunger marketing success, and consumer market / consumer to millet company marketing strategy implementation of hunger different reactions and attitudes, found the millet company currently "hot" state hidden problems and shortcomings, and according to the special conditions of millet company itself, according to its own advantage, find a solution to the problem.
Keywords: marketing Xiaomi hunger marketing solution
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