摘要：随着全球经济化的发展，零售业已经成为了全球化的行业。seven-eleven于1927年创立于美国德州達拉斯。便利店的服务、便利性和及时性消费符合了中国发达城市的需要，成了在中国一、二线城市发展速度最快的零售业态。1979年，台湾统一企业公司获授权在台湾成立seven-eleven。之后，统一seven-eleven快速发展，2009年，统一Seven-eleven便利店进入中国上海。上海市是中国的一线城市，本文旨在通过对统一Seven-eleven便利店在上海的门市的选址分析，掌握便利店在中国一、二线城市连锁便利店的选址，并对此提出相关建议。
关键词：seven-eleven 选址 因素 评分 最优
Abstract: with the development of global integration, has become a global retail industry. Seven - 7-eleven's was founded in 1927 in the United States in Dallas, Texas. Convenience store service, convenience, and timeliness of consumption is in line with the needs of the developed cities in China, and become the fastest developing speed, second-tier cities in China's retail formats. In 1979, Taiwan unified enterprise authorized in Taiwan set up seven - eleven. Later, unified seven - 7-eleven's rapid development, in 2009, united seven - access to China's Shanghai 7-eleven. Shanghai is China's major cities, this paper aims to unify Seven - in Shanghai 7-eleven outlets location analysis, grasp the convenience stores in China, the location of the second-tier cities chain of convenience stores, and puts forward related Suggestions.
Keywords: seven - 7-eleven site selection factors evaluation
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