论传统文化在现代企业文化构建中的应用(有案例).doc

摘要：企业文化在当今高速发展的社会经济中得到了前所未有地重视，但大量的事实表明，我国企业文化研究领域的许多方面还存在着欠缺，远远赶不上企业发展的要求。本文关注于传统文化在当代企业文化建设中的角色和作用问题，通过的企业文化进行了理论与实践两个方面的探索。在文章思路方面，首先综述国内外企业文化，传统文化以及传统文化与企业文化相结合的理论研究成果，而后尝试性地从理论上探索了企业文化与中国传统文化的关系，并且从辩证的角度分析了中国传统文化对企业文化的影响，最后通过“XX彩妆造型学校”案例简析文章最后对前文进行一定的总结，挖掘了其推广意义，对传统文化在当代企业文化建设中的作用进行了展望。

关键词：企业文化、传统文化、企业文化构建、XX彩妆学校

ABSTRACT：the purpose of this paper is to explore new century China enterprise culture construction problems. Based on plenty of literature review and analysis, for the construction of enterprise culture with Chinese characteristics to carry on the two aspects of theory and practice of exploration, but the starting point and end point to is the enterprise culture construction practice. With the development of social economy, the enterprise culture received more attention than ever before. But a lot of facts show that the construction of enterprise culture in our country has fallen far behind the pace of enterprise development, many aspects in the research field of corporate culture is also there is a lack of. This thought as the instruction, this article mainly is the Chinese traditional culture and modern enterprise culture construction system study, fill the blank of the corporate culture the research of this field. In terms of article mentality, first reviewed domestic and foreign enterprise culture, traditional culture and traditional culture and corporate culture with the combination of theoretical research results, and then tentatively explore the relationship between corporate culture and Chinese traditional culture, and the dialectical analysis of the influence of Chinese traditional culture to the enterprise culture, and finally by "Zheng Bo colour makeup modelling school" case analysis how to apply the traditional culture in the building of enterprise culture, and was carried out on the above summary, dig deeper into its popularization, enterprise culture construction in China is prospected.

key words: corporate culture, traditional culture, corporate culture building, Zheng Bo makeup school

本文借鉴，参考，吸收国内外有关企业文化建设的研究成果，并结合我国企业文化建设的实际情况，在介绍了我国传统文化的内涵以及其对我国企业文化的影响的基础上，提出了合理借鉴中国传统文化并全面建设我国当代企业文化的重要课题。本文主要侧重于以下三个方面：一、综述国内外企业文化，传统文化以及传统文化与企业文化相结合的理论研究成果。二、研究企业文化与中国传统文化的关系，以及辩证地分析中国传统文化对企业文化的影响。三、通过“XX彩妆造型学校”案例简析如何将传统文化应用于企业文化的构建当中。四、对前文进行一定的总结，并深入挖掘其推广意义，对中国企业文化建设进行展望。