媒介融合时代报道摄影内容特点分析_新闻摄影.doc

摘要：随着现代科学水平的提高，数字化、网络化、通讯技术发展迅猛。如今三网互相融合汇通的时代已经来到，媒介之间的融合性，兼并性和挑战性都日益凸显。在这样多渠道的信息传播背景之下，传统的纸质新闻报道摄影也受到了一定冲击，以往的传统图片报道形式已不能完全满足受众对视觉信息的需求；另外随着报纸媒体相继推出电子版、网络版，拥有了更加广泛的信息发布平台。因此，为了顺应媒介融合和平台多元化的趋势，以原有的相关报道摄影理论为指导，对媒介融合趋势进行分析研究，并针对报道摄影的形式与内容进行研究，使其有所继承和发展，结合利用网络平台、电子报、电视视频等多元化的媒介来传播不同形式的图片摄影报道，深入创新挖掘报道摄影的内容，对提升图片传播的综合效果，平面媒体纸质图片报道在今后的转变和发展具有重要意义。

关键词：媒介融合 报道摄影 图片传播 形式 内容

Abstract：With the development of modern sciences, digitalization, networking and communication technologies are developing rapidly. Now the time that three nets are merging together has come. As a result, the integration, degeneracy and challenge between media are increasingly prominent. In such a context that information is communicated in various ways , the traditional way of covering photography on newspaper has been impacted to some degree, and reporting by traditional picture form  cannot fully satisfy the audiences’ demand for the visual information; Additionally, as newspaper media have launched electronic and network editions, we now have more widely information release platform. Therefore, in order to conform to the trend of media fusion and platform-diversification, we should analyze and research the media fusion with the guidance of original reports on photographic theory , and conduct a research on the form and content of photographic reports, making it to be inherited and developed. Combining the use of network platform, electronic newspaper, television video and other diversified media to disseminate different forms of picture photographic reports, and digging out the content of the reports deeply and creatively are significant to improve  the comprehensive effect of picture spread and the transformation and development of reports on print media and paper pictures.

Keyword：Media Convergence    Photojournalism    Pictures spread  Form    Content

我国的报道摄影发展相对于美国发达国家相对滞后，要努力推进报道摄影的媒介融合进程，不仅要学习美国等国家的媒介融合改革经验，还要从观念上做到足够的重视与创新，跳出传统的报道摄影模式，走出局限；各个媒介联合运作，最大程度的减少人力、物力，新闻生产成本。在当今三网融合的大趋势下，充分运用各种媒介之间的共通之处，发挥各媒介优势，同时报道摄影也成为了专题报道和深度报道的代名词，形成具有视频性和音频性的综合传播形式；新闻媒体从业人员也应更加规范自身要求，自觉履行职业道德操守，正确引导舆论导向，有效的推动我国摄影事业的发展。