摘要：“选秀”作为电视娱乐节目的一种重要形式，近几年已在全世界范围风靡，成为各大电视台收获高收视率的法宝。节目不断地创新使其一直处于长青状态，不过随着社会大背景环境地变迁，“选秀”节目自身也在不断地进行着转化。2010年1月13日，国务院总理温家宝主持召开国务院常务会议，决定加快推进中国电信网、广播电视网和互联网的三网融合。如今，“三网融合”已悄然进入人们视线。发展至今，这一形式已日趋渗入广播电视领域，亦影响着目前最受关注的选秀节目。
本课题分为三个部分，第一部分，分析选秀节目的发展特征，包括推动其发展的自身原动力，并且解析三网融合的背景条件对其产生的影响。第二部分，分析选秀节目的宏观走向，罗列了节目发展中的形态创新，以及对节目理念，由“精英性”向“草根性”的转变进行阐述。第三部分则是具体地探究三网融合下选秀节目的传播新趋势，重点对制作运用与传播途径进行分析。随着科技地发展，选秀节目也进行着自身地调整与转化。本文正是探讨选秀节目应如何与时俱进，开拓创新，为文化的传播和广电系统的和谐贡献自己的力量。
关键词：选秀节目，电视娱乐，三网融合，新趋势
Abstract:Talent Show, as an important form of recreational TV programs, has been fashionable all over the world and become a magic weapon to raise TV program ratings in recent years . Talent Show is kept fresh by program innovation，but with the changes of our social background environment, it has been keeping improving itself. On January 13, 2011, Premier Wen Jiabao presided the standing committee of the State Council and decided to accelerate the integration of telecommunications networks,broadcasting networks and the Internet aross the country.Today the " Tri-networks Integration " has quietly entered in the public view. So far, this integration has been gradually penetrating into radio and television field, and has consequently affected this program which is now nearly a focus of all society.
This subject is divided into three parts. The first part mainly analyses the characteristics of the development of Talent Show, including its original driving force and its influence under the background of " Tri-networks Integration ". The second part deals with the macro trends of Talent Show, listing the innovation of the program as it develops， and also gives a description of transformation of the program idea from "elite" to "the grass-roots". The third part is to specifically explore the new trends of the program under this integration, focusing on analysing how to make it and the ways of spread. With the development of science and technology, talent shows are also carrying on their own readjustment and transformation. So this paper discusses how talent shows should keep moving forward , thus contributing to the dissemination of culture and Radio and Television System' s harmony as well.
Key Words：TV shows program, TV entertainment, three nets mixed ，new trend.
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