论电视“真人秀”节目对现代社会的积极影响.doc

摘要：真人秀是一种非虚构的电视节目,没有剧本、没有演员，纪实性地描述现实事件,通常是普通人通过行动展示自己的个性心理的节目。由于它的制作成本低和速度快的缘故,电视真人秀节目在制作公司和播出机构开始广泛流行。在国内电视荧屏上,不少电视真人秀节目已成为省级卫视或地面频道的品牌节目。电视真人秀节目和观众有着广泛的互动,极大地满足了观众的多方面的心理需求,在电视产业链运营方面具有独特的优势。目前国内电视真人秀节目模仿国外的优秀节目的居多,缺乏原创力,这说明电视人还没有有效地整合相关资源。另一方面,以受众为中心的传播理念还没有完全落实到电视人的行动中,有些优秀节目由于缺少合理的正面宣传,过多宣传了它的负面效应使其无法获得很好的发展前景。本人通过亲身参加真人秀节目的录制，深度探究了真人秀节目的制作过程全面了解真人秀节目的收视情况从而对电视真人秀有了全新的认识，认为真人秀节目的积极意义是远大于负面影响的，因此研究电视真人秀节目的积极影响对整个电视行业的发展具有很大的现实意义。

关键词：电视真人秀  积极意义 传播   内容生产  创新

Abstract:Reality TV is a non-fiction television programs, no scripts, no actors, documentary description of actual events, usually ordinary people to show their personality through psychological operations programs. Because of its low production costs and speed reasons, the television reality show in production companies and broadcasters have been widely popular. Television screens in the country, many TV reality show has become a provincial satellite or terrestrial channels the brand program. TV reality show and the audience has a wide range of interaction, a great many of the audience to meet the psychological needs of operators in the TV industry chain has a unique advantage. At present, reality TV show excellent imitation of foreign programs in the majority, the lack of originality, indicating that TV people do not effectively integrate related resources. On the other hand, to the audience as the center of the dissemination of ideas has not been fully implemented to the TV people's actions, some excellent programs due to lack of a reasonable positive publicity, too much publicity to the negative effect it can not get a very good development prospects. I personally participated in reality show by recording the depth to explore the process of making reality show reality show a comprehensive understanding of the situation to the viewing of TV reality show with a new understanding of reality show that is much larger than the positive significance of the negative effects, the researchers TV reality show the positive impact of the development of the whole television industry has great practical significance.

Key words: reality tv;  Positive significance; spreading; Content producting;  innovation

　　　以选秀节目为代表的电视节目的出现，标志着电视节目超越了原来的取材局限，消费时代的到来又为电视节目设计提供了广阔的思维空间，电视如能在两者的交叉点上立意，定能够做出赋予时代特色的电视节目。同时，作为电视人，特别是国家现有体制下的电视人，除了追求节目的经济效应，还应承担正确传播信息正确引导消费的任务。真正消费时代是理性的消费，电视媒体不能为了吸引更多的注意力，就不断制造着新的“虚假的需求”，电视节目只有在正确的消费导向的基础上，才会有更积极的社会意义。

 　　总体上来讲，真人秀在中国，会面临很多问题，最重要的问题是怎样跟中国的文化尺度、文化传统、道德尺度达成一种协调。“真人秀”节目在我国还处于尝试阶段，一个在西方创下了电视奇迹的品牌节目概念并不是简单移植就一定能在我国取得同样的传播效果的，但是真人秀节目所创造的奇迹证明它包含了不少成功元素，也值得在节目建设中借鉴。