摘要：旅游节庆对拉动城市经济、塑造城市形象、展现地方文化起着重要的作用。旅游节庆是旅游业发展的重要内容和热点问题之一，已经被各地注意到，并逐步开发利用。一些具有较大影响力的旅游节庆的成功举办给具有丰富旅游资源的城市以启示，于是其他城市纷纷效仿，形成了一片繁荣景象。但是，在繁荣表象的背后，却没有了解到地方性旅游城市的文化基础。很多城市由于盲目跟风，没有根据自己的实际情况办旅游节庆，只是从表面上营造旅游地气氛，没有发掘其中的传统精神文化意蕴，限制了其发展，从而造成了资源的极大浪费，没有收到很好的经济和社会效益。同时，由于旅游节庆在我国的发展时间不长，因而运作也不是很成熟，缺乏具体的操作经验，在体制上，在具体的设计、规划上都存在着一定的问题，因而也具有更好的发展空间。为了深入了解和研究旅游节庆所存在的问题，本文将选择 “广东国际旅游文化节” 作为剖析对象来具体分析旅游节庆中的问题。
关键词: 旅游节庆，发展，对策，广东国际旅游文化节
Abstract：Tourism festival on stimulating urban economy, the shape the image of the city, show the local culture plays an important role. Tourism festival is an important content of tourism development and hot spots, has been all over the notice, and gradually development and utilization. Some greater influence the success of the tourism festival held to have rich tourism resources of the city to the enlightenment, and other cities are starting to follow suit, formed a flourishing. But, in the prosperity of representation behind, but have not know to local tourist cities in the cultural basis. Many cities because blindly follow suit, no according to the actual conditions of the tourist festivals do, just on the surface of build atmosphere tourist destination, not find out the traditional spirit of cultural implication and limits its development, which causes tremendous waste of resources, not received good economic and social benefits. At the same time, because of tourism festival in the development of our country time is not long, and operation is not very mature, lack of specific operation experience, in the system, in specific design, planning and there are some problems, and also have better development space. In order to understand and study tourism festival the existing problems, this article will choose the "guangdong international tourism culture festival" as objects to analyze specific analysis the problems of tourism festival.
Key Words：Tourism festival；developing；countermeasure；Guangdong International Tourism and Culture Festival
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