地铁发展对广州旅游的影响.doc

摘要：近年来随着广州地铁的开通和快速的发展，日益完善的地铁网逐步弥补广州旅游总体布局比较分散的缺陷，使得人们对广州旅游的需求得到进一步的满足。对地铁的发展进行研究，能给广州旅游业发展提供更多的参考和更广阔的思路。以广州旅游现状为基础，以地铁这种新型的交通工具为切入点，通过案例与资料分析相结合，研究认为广州地铁的发展有利于客源市场的极大拓展，有利于城市旅游空间结构的优化，有利于旅游线路选择的多样化，有利于地铁沿线旅游资源的整合。但地铁对自然环境以及旅游住宿业方面也会产生负面的影响。因此，应该扬长避短，从细节着手，利用地铁迅速发展这一契机，开发广州特色旅游资源，完善地铁沿线旅游配套设施，加强广州旅游宣传的力度，树立广州旅游的品牌形象，给广州旅游业提供一个蓬勃发展的新机遇。

关键词: 地铁；广州；影响；对策

Abstract：In recent years, with the operation of the subway and its rapid development in Guangzhou, increasingly improved subway system gradually makes up for the defect that the general layout of Guangzhou tourism is scattered and then meets people's needs to Guangzhou. Research on the growth of metro can provide more suggestion and thought for the development of Guangzhou tourism. Based on the current situation of Guangzhou tourism and the new kind of vehicle-subway, the study shows that Guangzhou metro development helps to widen the tourist market, optimize the structure of the urban tourism space, diversify the choice of traveling routes and integrate the tourism resource along the metro by analyzing the relative cases and information. However, the metro has a negative impact on the natural environment and lodging industry. Thus it’s needed to foster strengths and circumvent weaknesses. Gasping the opportunity of the rapid development of metro, we should exploit special tourism resources, improve the tourism facilities along the metro, intensify the tourism publicity, build a traveling brand image and offer a new chance that makes the tourism in Guangzhou prospering.

Key Word: Subway, Guangzhou, Influence, Strategy

　　　地铁发展能有利于广州旅游客源市场的扩展，有利于城市旅游空间结构的优化，有利于地铁沿线旅游资源的整合，有利于减少城市能源使用，降低城市旅游环境污染。地铁线路系统完善弥补广州旅游资源总体布局分散的缺陷，改善旅游交通的拥挤、单一、繁杂的传统方式，提高广州城市旅游的服务质量。总之，打造著名旅游城市品牌，从丰富的旅游资源出发，过于分散的旅游资源需要快捷的交通工具联系；以优化城市结构为基点，现代化城市并不缺少美，而是缺少发现美，优化城市结构使居民和游客更容易发现和了解广州这一文化古城、历史悠久曾经的海港独特的味道；单调的景观浏览难以深入民心，城市旅游的多姿多彩更能吸引人们的眼球，丰富本地居民和外地游客旅游生活为目标，这个城市是独一无二的。保持城市最佳状态，发展可持续旅游为最终目标，广州成为著名的国际旅游城市将势不可挡。