XX岛旅游季节性响应策略探究_旅游管理.DOC

摘要:海陵岛作为广东省的第四大海岛，其旅游发展始于上世纪八十年代中期，此后旅游环境和旅游功能不断完善，旅游行业管理逐步规范；经过海陵人民的一致努力，全岛旅游环境进一步优化，产业素质整体提升，服务质量普遍提高，客源结构渐次丰富，旅游业呈现快速增长的态势，已经成为全岛的支柱产业。随着海岛旅游的迅猛发展，针对海岛旅游普遍存在的季节性问题，应该对海岛旅游的季节性进行综合分析，进而了解海岛旅游季节性的产生的原因、特点以及给旅游地带来的影响和挑战，从目的层面出发寻求缓解旅游季节性差异，平衡季节性波动的地方响应策略。本文将通过对广东著名海岛旅游地--海陵岛这一具体案例进行研究，尝试解决以上这些问题。

关键词：海岛旅游；海陵岛；旅游季节性；地方响应

Abstract:Hailing Island Guangdong Province as the fourth big island, its tourism development began in the mid eighty century, thereafter tourism environment and tourism function is ceaseless and perfect, the tourism industry management gradually standardized. Therefore, it is necessary to combine the specific case, try through questionnaire investigation, focus interview and construction way of quantifying model of island tourism seasonality of comprehensive analysis, to further understand the island tourism and seasonal reasons, characteristics and bring to the tourism impact and challenges, from the destination level seeks to ease the tourist season difference, balance the seasonal fluctuations in the local response strategy. This article analyzes the Guangdong famous tourist island - Hailing Island this specific case study, trying to solve these problems.

Key words: Hailing Island tourism; tourism seasonality; local response

　　　通过对海陵岛进行的旅游季节性分析可以看出，海陵岛旅游存在着明显旅游的季节性波动，这对旅游地的经济、社会、生态等许多方面都产生了较大的影响。在旅游旺季大量外来的旅游者在给旅游地带来经济繁荣的同时，会给当地的旅游地承载力带来巨大压力，甚至导致当地旅游资源破坏、物价上涨、妨碍旅游地社区居民的正常生活等一系列连锁影响；在旅游淡季，由于客源不足提供了旅游目的修养生息的机会的同时，也使旅游景点、宾馆饭店、旅行社等旅游资源和设施大量闲置、浪费严重，旅游企业为争夺客源纷纷降价，恶性竞争盛行，经济效益低下，而由此造成的季节性失业，也不利于旅游地社会稳定。