摘要:广州的纺织业凭借自己的优势，经过多年的发展，已经成为广州市的支柱产业之一,现已形成了有一定规模、比较完整的产业体系，对广州出口收汇，解决就业、推动经济增长等起到举足轻重的作用。随着近年来受经济危机扩散的影响，产品成本的不断上涨，国际消费市场持续低迷，利润空间下降，持续发展出现困境。
本文首先介绍了广州纺织业出口贸易的现状；随之运用SWOT分析了广州纺织业出口贸易的优势、劣势和机遇、威胁；最后根据分析的结果，从政府、纺织行业协会、纺织企业本身三个角度出发，提出一些提升广州纺织业出口贸易竞争力的对策建议。
关键词: 广州纺织业；出口贸易；SWOT；对策
Abstract:Guangzhou's textile industry by virtue of their own advantages, after years of development, has become one of the pillar industries in Guangzhou City, has formed a certain scale, relatively complete industrial system, play a decisive role in the Guangzhou export, solving the employment, promoting economic growth. As in recent years by the economic crisis, rising production costs, the international consumer market remains in the doldrums, profit margins decline, and sustainable development difficulties.
This paper introduces the present situation of Guangzhou textile industry export trade; followed by SWOT analysis of Guangzhou textile export trade advantages, weaknesses and opportunities, threats, finally, according to the results of the analysis, starting from the government, association of textile industry, textile enterprises, and puts forward some countermeasures and suggestions to improving the competitiveness of export trade of textile industry in Guangzhou.
Key Words：Guangzhou textile，export trade, SWOT and countermeasures
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