摘 要:随着中国经济的持续增长，房地产行业获得了良好的发展机遇，许多投资者纷纷进入房地产行业，这使得本行业的竞争也愈发激烈。房地产的营销因此受到了房地产经营者的高度重视，制定有效的房地产项目目标市场营销策略将能够从激烈的竞争中胜出。本文根据贵阳A企业房地产项目的相关情况，以市场营销理论为基础，分析了贵阳A企业房地产公司面临的环境因素，并对我国及贵阳市房地产市场的现状及发展趋势进行了研究。文中对本房地产项目进行了市场细分、市场选择和市场定位分析，并制定了有关市场营销策略，提出了一些市场营销策略意见。本文将主要运用有关市场营销理论并结合实际对贵阳A企业房地产项目目标市场营销策略进行有关研究。
关键词：目标市场 房地产项目 营销策略
ABSTRACT:With China's sustained economic growth, the real estate industry was a good opportunity for development, many investors have entered the real estate industry, which makes the increasingly fierce competition in the industry. Real estate marketing real estate operators therefore been attached great importance to the development of effective target marketing strategies real estate projects will be able to win from the competition. Based Guiyang A corporate real estate projects in the relevant circumstances, to marketing theory, analyzes Guiyang A corporate real estate companies face environmental factors, and our country and Guiyang City real estate market situation and development trend of research. Article on the real estate projects were market segmentation, market selection and market positioning analysis, and developed a marketing strategy for and put forward some marketing strategies opinions. This article will focus on the use of marketing theory combined with practical corporate real estate projects in Guiyang A targeted marketing strategy to conduct the study.
Keywords: Target market; Real estate projects; Marketing strategy
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