摘 要：作为大学生生活消费的一个重要方面和一种健康生活方式，体育消费已成为了大学生的一种特定偏好与时尚追求。随着学校对留学生的学习及生活越来越重视，留学生的综合素质也从侧面反映出XX学院的教学质量。因此，对XX学院留学生的体育消费行为进行深入研究，将为学校管理者提供理论依据，为引导留学生进行合理的、有意义的体育消费制定相应措施起着积极的作用，最终改善留学生的消费观念，为留学生终身体育生活奠定良好的基础。目前，XX学院留学生体育消费水平不是很高，主要以实物性消费和参与性消费为主，而观赏性消费所占比例很低，这与XX学院体育社会化程度的高低及留学生体育意识的强弱有关。
关键词：体育消费；留学生；XX学院
ABSTRACT：As one important side and a healthy life style of the college students’ personal consumption, sports consumption has becoming college students’ particular preference and vogue pursuit. The colleges pay more attention to the overseas students’ living and learning, the comprehensive quality partly reflects the quality of education of Honghe University. So the lucubrating of Honghe University overseas students’ sports consumption will provide theoretical basis for the school manager, positively effect on guiding overseas students’ reasonable significant sports consumption and establishing measures, improve the overseas students’ consumption, and then lay a good foundation for overseas students’ lifelong sporting life. At present, the consumption of overseas student’s in Honghe University is not high, mainly for substance consumption and participation consumption, the percentage of appreciation consumption is low, this relates to the scale of the level of Honghe University’s sports socialization and the strength of overseas students’ sports consciousness.
Keyword: sports consumption, overseas student, Honghe University
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