基于SWOT分析的福建长乐纺织业发展研究.doc

摘要：本文以长乐纺织业为研究对象，结合对长乐纺织进行的国内外比较研究，运用SWOT分析模型对长乐纺织进行系统的研究。在分析中，综合运用了规范分析和实证分析方法，将定性与定量研究相结合,对数据和资料进行结构化处理，明确长乐纺织自身的优势和劣势，提出提升竞争力的对策建议，为实现从“长乐制造”到“长乐创造”的跨越式发展提供借鉴与参考。

关键词：后配额时代； 纺织产业； SWOT分析

Abstract: This Paper takes the textile industry of Changle as the object of my study, integrated the comparative study between at home and abroad on the competitive advantages in textile industry in Changle, making use of the study frame of SWOT model, systematically analyzing and studying international competitive advantages in textile and industry in Changle. When studying this topic, the writer comprehensively used standardization analysis, and empirical analysis for studying way, combined qualitative study with quantitative study dealt with the materials and data structurally, at the same time, making sure the advantages and disadvantages of Changle textile industry. This paper put forward the strategic choice and suggestion on how to improve the international competitive advantages in textile industry in Changle in order to realize leaping——over development of textile and clothing industry in Changle from made in Changle as the victory to created in Changle as the victory for references.

Keywords: n-quotation times; the textile industry of Changle; SWOT model

　　纺织业是中国的传统支柱产业，在整个国家经济的发展和各地方经济的发展中起着举足轻重的作用。本文在吸取学术界相关研究成果的基础上，对长乐纺织业发展潜力进行了相关的理论研究和实地考察，有一定的现实意义。作为全国重要的纺织工业生产基地，长乐在海峡西岸经济区建设的有利环境中，将获得前所未有的大好机遇，在未来的一段时间内，应该审时度势，扬长避短，积极调整产业结构，优化纺织企业管理模式，加大该行业的研发投入，提高创新能力和设计能力，实施品牌战略，不断提高纺织品的知名度和市场竞争力，要抓住机遇，不断壮大自身实力，使自身在国际国内竞争中立于不败之地，实现由“长乐制造”向“长乐创造”的转变，为海峡西岸经济发展增砖添瓦。