摘要：近几年来，益智类节目在我国得到了很大发展，经过本土化的实践成为融知识与娱乐于一体，注重观众广泛参与和互动的电视节目形态，独具特色且有广泛的影响力。但在广播电视产业化背景下，出于对商业利益的考虑以及普遍存在的节目同质化问题，却影响和制约了益智节目的可持续发展。对于创作人员来说，应当注意探究观众的接受心理与需求，不断探索可行而有效的途径与策略，适时对栏目进行调整，以延展其生存空间。《非常了得》作为一档新外形益智类节目，揉脱口秀、真人秀、益智、公益性于一体。本文试图从新外形方面进行简要分析，并指出益智类节目成功原因所在。
关键词：益智类节目； 成功原因； 非常了得
Abstract：In recent years, the longan class program in our country has been developing greatly, after localization of practice to become a financial knowledge and entertainment in one, pay attention to the audience participation and interactive television program form, unique and has wide influence. But in the radio and television industry, due to business interests and the prevalence of programs homogenization problem, it influences and restricts the sustainable development of educational programs. The creative staff, attention should be paid to explore the psychological acceptance of the audience and demand, continue to explore the feasible and effective way and strategy, timely adjustment of columns, to extend its living space. " Very good" as a new form of educational programs, and talk shows, reality shows, educational, public welfare in one. This article attempts from the new shape is analyzed briefly, and points out that the educational programs, successful reason.
Key words：Educational programs ; reasons for success; very smart
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