企业文化与传统国有企业的新生（黑牡丹集团为例）.doc

摘要：在日益激烈的产业竞争中，企业间的核心竞争已经不仅仅是产品竞争，产品品牌的价值已不再单单是它的真实价值，其中企业文化的价值已成为衡量品牌价值的一个重要指标。企业文化是推动现代管理从物质、制度层面向文化层面发展的重要力量，企业文化是企业核心竞争力的关键所在，企业文化的创建和发展已越来越成为企业竞争的重中之重。

　　企业文化对企业自身发展有着良好影响与促进作用，本文以国内传统纺织业常州黑牡丹集团发展蜕变的过程，说明其独特的企业文化与集团发展新生的关系，通过研究为国内同类企业的企业文化建设提供一些借鉴。

关键词：企业文化；国有企业；黑牡丹集团；新生；借鉴

Abstract: In the increasingly fierce industry competition, the enterprise's core competition has not only the product competition, product is no longer simply the value of the brand is its true value, the value of corporate culture which has become the measure an important indicator of brand value. Corporate culture is to promote modern management from the material, institutional and cultural level to the level of an important force for development, corporate culture is the key core competencies, corporate culture, creation and development has increasingly become the most important competition.

The development of corporate culture on their own have a good influence and promote the role of traditional domestic textile industry in Changzhou this paper Black Peony Group's development process of transformation, indicating its unique corporate culture and the relationship between new development of the Group, through the study of similar enterprises of the corporate culture building to provide some reference.

Keywords: Black Peony Group; corporate culture; state-owned enterprises; students; reference

　　随着我国市场经济体制的建立，企业在迅速满足消费者需求、创造就业机会、改善市场竞争环境等方面发挥的作用越来越大。而企业文化建设问题则是我国企业发展过程中必须正视的焦点问题，企业文化建设的成功与否不仅直接影响企业自身的寿命和发展空间，甚至会对整个市场经济的健康发展产生影响。本文以常州黑牡丹集团企业文化与企业发展新生的关系展开探讨，指出了企业文化建设对黑牡丹集团发展的积极作用，并希望为传统国有企业的企业文化建设提供若干有价值的借鉴。论述有不当之处请老师指点。