大学生电子商务创业实证研究.rar

摘要:当前，互联网经济发展势头迅猛，电子商务的应用范围越来越广，电子商务创业也已经深入大学生群体。对于大学生来说，网络电子商务创业低成本、高效率等特点使得创业更加容易成功，因此很多大学生选择在淘宝网、拍拍网、易趣网等开设网店来创业。今年的就业形势更为严峻，本科的就业率为24.34%，此时电子商务创业引起了本科院校的关注，学校是否可以在校内对学生进行电子商务创业的培训成为后续探讨的课题。

　　　在分析大学生电子商务创业现状的基础上，结合义乌工商学院淘宝班的案例，探究义乌工商学院淘宝班模式的成功因素及存在的问题。通过比较并借鉴了义乌工商学院成功的经验，根据徐州工程学院和徐州创新创业教育学院的实际情况，设计出了徐州工程学院电子商务创业班模式，以及徐州工程学院大学生电子商务创业模式。另外，通过在淘宝上开设网店并取得一定成绩的实例，在一定程度上证实了大学生电子商务创业的可行性。

关键词：大学生；创业；电子商务；淘宝班

Abstract:Currently, the Internet economy developed rapidly, increasingly wide range of e-commerce applications, e-commerce venture has also been deeply student population. For college students, online e-commerce venture low-cost, high efficiency and other features make the business more

likely to succeed, many students choose Taobao, pat network, eBay, etc. set up shop to start a   business. This year's employment situation is more severe, the employment rate was 24.34%    undergraduate, then e-commerce venture aroused the concern of colleges, schools for students in the campus e-commerce entrepreneurship training to become the subject of subsequent study.

　　　Students in the analysis of the status of e-commerce venture, based on the combination of  class Yiwu Business School case Taobao, Taobao elaborated Yiwu Business School class model success factors and problems. By comparing and learn from the successful experience of Yiwu Industrial and Commercial College, according to Xuzhou Institute of Innovation and     Entrepreneurship Education and the actual situation, to design a class Xuzhou Institute of e-commerce business model, as well as e-commerce, Xuzhou Engineering College Students'   business model. In addition, set up shop on Taobao and made certain achievements instance, to a certain extent, confirmed the feasibility of college e-commerce initiatives.

Keywords: college student；entrepreneurship；e-commerce；taobao classes