山寨手机的营销策略分析.doc

摘要：最近，山寨手机成为人们议论的热点话题。通过问卷调查情况，以“是否能满足消费者需求、占有市场、获得利润、并持续经营”为评价标准，来全面阐述和分析我国“山寨”手机营销模式，并对山寨手机未来的发展提出自己的建议。本文认为，山寨手机要获得长久的竞争力，重点要在手机的质量和售后服务方面得到整体的提高。

关键词：山寨手机； 消费行为； 竞争力；手机营销

Abstract: Recently, the fortress mobile phone becomes hot topic among the people. Through the questionnaire survey to "meets consumer demand, occupy the market, make a profit, and continue to management" for the evaluation standard to roundly expatiated and analyzing Chinese counterfeits "phones marketing model, and the future development of the fortress mobile phone to put forward its own proposals. This paper argues that fortress mobile phone to get long, the competitiveness of in the mobile, the key point is to the quality and after-sales services get whole enhancement. 

Key Words: fortress mobile phone；consumer behavior；competitiveness；mobile marketing

通过问卷调查情况，以“是否能满足消费者需求、占有市场、获得利润、并持续经营”为评价标准，来全面阐述和分析我国“山寨”手机营销模式，并对山寨手机未来的发展提出自己的建议。本文认为，山寨手机要获得长久的竞争力，重点要在手机的质量和售后服务方面得到整体的提高。