XX大学城大学生教育培训消费现象分析及问题研究.doc

摘要：由于连年的持续扩招，大学生消费在社会总消费中的比重已越来越大，其消费水平和消费结构日益受到社会各界的广泛关注。在学生的消费支出中,直接或间接用于学习,提高自己知识水平、能力和素质的消费占较大比例。因此教育培训消费的空间十分广阔,这种消费不会忽冷忽热,而是一种可持续的消费热点。本文将以南京市江宁大学城为例，结合问卷调查结果客观分析此现象，并对出现的问题进行研究探讨，进而引导大学生正确认识各种教育培训，健康理性消费，能够更准确地进行自身定位，找到今后的发展方向。

关键词  大学生  教育培训消费  理性消费

Abstract: By the continuous extension of enroll system, the consumption of college students is getting a larger proportion in that of the total society. And the level and structure of this kind of consumption have attracted the attention of various circles of society. A large proportion of the consumption is used to study and to improve their knowledge, ability and quality directly or indirectly. So there is a big room for the improvement of educational training consumption which will not be changeable, but a sustainable and hot consumption spot. The thesis will take the University City of Jiangning District, Nanjing for example, and then have an objective analysis on this phenomenon by combining the data of the questionnaire survey, and probe into the arisen questions. Thus it can lead college students right to know kinds of reasonable educational trainings, help them to give themselves a self-poisoning more accurate in order to find the direction of their future.

Keywords: College Students; Educational Training Consumption; Rational Consumption

大学生作为社会的一个特殊消费群体，有着不同其他社会消费群体的消费行为，多数大学生是从进入大学开始，才有了真正意义上的消费自主权，其消费现状在某种程度上折射出当今大学生的生活状态和价值取向。大学生理财意识淡薄，还没有相应的理财观念和水平。《大学城资讯》杂志调查结果是：在回答“你有记帐的习惯吗”的问题时，仅有17.2%的大学生回答“有”，82.8%的大学生回答“没有”，而一小部分大学生给出的答案是“不太爱记、大体总数记一下”、“大部分钱不知花到什么地方去了”。显著的数字对比可以看出大学生理财意识还比较淡薄，很多学生每月消费超支。在回答“本月参加教育培训导致超支了你会怎么办？”的问题时，47.47%的学生选择“先花下个月的”，20.22%的学生选择“向父母要钱”，也有选择“打工勤工俭学”的，可以看出大学生对家长的依赖性非常强。