本文首先通过大量的实例说明商标名的形成，进而引出美学概念，并将美学理论和商标名的翻译联系起来，最后讨论了美学视角下商标翻译的原则，即文化原则、心理原则和语言原则。...

Surrounded by common and omnipresent brands, we customers can easily pick up those famous and easy-to-remember brands whether there are luxurious or not. Thus, no one could deny the significance of a well-called brand name. It symbolizes the...

本文着重介绍商标的功能，因此作者将选择奈达的功能对等理论最为商标翻译的理论依据。本文通过研究大量商标翻译的实例，提出了四种商标翻译的方法，包括音译，意译，音译意译...

The writer introduces Nida’s Functional Equivalence Theory and analyzes the feasibility of applying this theory to brand name translation. Based on this theory, translation strategies such as literal translation, transliteration, combinati...

Special attention is focused on the linguistic and cultural perspectives, with the latter discussed in greater details, in the hope that this thesis might help in some way improve the quality of future translation of motor brand names....