This thesis studies Starbucks branding marketing strategy mainly from four aspects: Starbucks Experiences, Word of Mouth, Ideology of Employ and Innovation realization which are based on investigation, lots of information and official statis...

By positioning itself at “the modern people’s third dimension”, Starbucks has been over the coffee industry for couple of years. The Starbuck culture has already become the focus of the public and experts’ attention, and arouses thei...

　In this study, author set the object of study and direction based on her own experiment. Through analysis the internal material and official questionnaire, we found out that the diversified customer care of Starbucks, and which could be c...

To implement the environment optimization of Starbucks in a certain period, strategic management is playing a key role in it. This paper adopts strengths, weaknesses, threats, opportunities (abbr. as SWOT below) analysis which is based on a ...