修辞手段的修辞效果与一定的心理过程相适应，心理效应又是以心理过程为基础,最终修辞手段与心理效应共同作用于广告说服中。因此两者不是简单的相辅相成的关系，修辞手段与心理...

the paper also selects some advertisements on its rhetoric and has a comprehensive analysis. The paper hopes that the finding of this dissertation can help people better appreciate the English advertisements and provide inspiration and help ...

The advertisements are taken from an influential organization—the American Red Cross. After detailed analysis, the lexical features of its language can be concluded as the very frequent application of the simple words, interrogative words,...

Although there are still some limitations of the present study such as lack of studying materials and the conclusion of the language features of Chinese versions may not be completed in rhetoric methods and speech, it is hoped that the findi...

Finally, it makes an analysis on the application of the rhetoric devices in advertising under the relevance theory through data analysis. It is hoped that this study can help advertisers get a better understanding of advertising and the effe...

In this study, based on related-material reading the characteristics of Western and Chinese commercial advertisements have been studied and listed, and some basic rules of designing and translating advertisements terms have also studied. On ...

利用修辞说好“话”等方面，然后在前人的研究基础之上，进一步对众多广告语进行探究分析，发现广告语的潜引力（即潜在的吸引力）来自情感、情趣、文学、文化、个性情绪等方面...