The flourishing researches about the public speaking, especially political speech, emerge with vitality and diversity. This study, targeting at a rarely touched upon topic, attempts to explore speaker’s ethos and explain how the speaker su...

Finally, it makes an analysis on the application of the rhetoric devices in advertising under the relevance theory through data analysis. It is hoped that this study can help advertisers get a better understanding of advertising and the effe...

公文修辞伴随公文的出现而出现，并在长期的实践中逐渐形成自己的特点。历代公文修辞在稳定中，显示出些微的变化。古代及近现代公文多使用积极修辞...

the structure and the verbal features of advertisements; (b) find a profound，practical and thorough theory as a guidance of advertising planning；(c) be flexible in the use of some practical writing techniques, among the ...

解俄罗斯文化和俄罗斯这一充满神秘感的民族。本文试从修辞角度简单谈谈俄语成语，分析俄语成语中的修辞方法，从而较为全面地认识俄语成语的修辞特色和修辞功能。...

本文主要研究它最独到的汪洋美、佯谬美、隐喻美等。《庄子》的汪洋美表现在语言上的汪洋恣肆、排比夸饰而实质在大道的汪洋，思想的纵横捭阖，艺术的多姿多彩。《庄子》的佯谬...

以手机短信这一广泛使用的信息传播方式为研究对象，通过对手机短信的特点、短信编拟的方法技巧、传统修辞格在短信中的运用等方面探讨出积极修辞在短信中的意义及艺术效果。...