The writer, firstly, will analyze the factors influencing its accuracy; then, a clear explanation of literal translation and its harm is given; next, an approach, domestication, and its specific utilization in the correction of translating e...

As a qualitative study, this thesis will provide several suggestions, so as to help translators to do more excellent trademark translations in future....

This dissertation is going to confines the study on the translations of foreign automobile trademarks from the perspective of aesthetics, providing a new perspective for automobile translations....

. A review of current translation studies on cosmetics trademark may lead to the conclusion that the researches from the perspective of translation aesthetics are insufficient and limited. This dissertation is going to confine the study on t...

It is hoped that this dissertation will provide some helps and convenience at work for the translators, thus helping them have a good recognition and interpretation of trademark translation....

有关商标反向假冒行为的性质及其法律适用仍然是学者们争议的焦点。正是基于此，笔者认为有必要全面、深入的认识、研究商标反向假冒行为，进一步完善我国对商标反向假冒行为的...

The rapid development of commodity economy leads to the boom of international business. With China’s entry into the World Trade Organization, trademark translation is more and more important in the international market. This paper investig...

Trademark translation is considered as a part of the developing strategy in a company. In trademark translation, translators need to follow some principles. It requires a translator to have a good command of both the source language and the ...

纪守法的诚实经营者依靠自己的聪明才智和用心经营使自己的品牌越来越具有价值，也有一些人想走掠人之美的捷径，把他人优质产品贴上自己的标签进行销售，从而阻断了优质商品和...

将他人已注册商标在该注册商标没有核定使用的商品或服务项目类别上申请注册,即进行另类注册,以此限制该商标所有人向其他领域发展的可能性。同时文章分别对保护普通商标和驰名商...

在商标侵权中，商标相似性的认定一直是司法实践中的关键和难题。尤其是文字商标相似的认定并没有一个适用于所有案件的统一方法，在司法实践中要结合具体个案的不同情况选择合...