本论文将采用定性研究方法。通过分析，我们发现广告使用诱人的模特来吸引消费者的眼球，然后刺激他们的购买欲望。造成这种现象最重要的一项的原因是：我们仍然活在男权文化社...

In these years, lots of scholars have done researches on the effects of fashion magazine advertisements on both female and male consumers. A scholar named Chen Taozhen pointed out the reasons for successful fashion magazine advertisements, i...