作为第一个为仿拟辞格定名的学者，陈望道先生在《修辞学发凡》中提出：“为了讽刺嘲弄而故意仿拟特种既成形式的，名叫仿拟格。”[1]此说指出了仿拟是一种“故意”仿造的言语行...

受到了许多学者的关注。在我国，模因论的发展还相对缓慢，对其研究的人也相对较少。本课题将在参考前人研究的基础上对网络流行语仿拟作深入的探讨，从一个新的角度——模因论...

Studies on parody are far from a little, but usually these studies concentrate on the literary use, rhetorical effects or aesthetic functions in linguistics; few efforts have ever been made into the study in advertising, not to mention its c...

In our modern life, with the development of market economy, as a media for promoting products and contributing consuming, advertisement influences people’s life in various way. Successful ads are those ones with beautiful, vivid and humoro...

《围城》是语言艺术的杰作，其高超的语言艺术主要表现在使用积极修辞手段，形成大量典型修辞话语，增强了语言的审美韵味。丰富多彩的比喻是《围城》最主要的修辞方式，诚如“...