财务报表能够全面反映企业的财务状况、经营成果和现金流量情况，但是直接从财务报表上的数据说明企业的财务状况是间接和不全面地，必须将企业的财务指标与资产负债表和利润表...

According to precedent researches and studies, this paper will focus on the analysis of semantic motivation of compound words in advertising English, paving a way for further research into the motivation and arbitrariness of linguistic signs...