AIDMA理论模式化地表达了消费者从看到广告到发生购买行为的动态式心理过程，它在影视广告创作中的作用不容小觑, 设计师们和广告客户往往单方面地强调经济效益，而忽视了AIDMA理论...

This thesis focuses on the relevance of rhetorical devices and the AIDMA Theory, and tries to find the feasible methods of realizing the AIDMA Theory, attempts to reach the goal of the practical application of figures of speech and the AIDMA...