本文主要对星巴克的成功营销进行研究分析，从星巴克的文化营销的概念等相关理论介绍及星巴克的企业文化 ，星巴克文化营销遵循的原则及其文化营销手段，星巴克成功文化营销的启...

本文欲借鉴星巴克的文化营销策略进行分析，将星巴克与中国茶馆进行对比，探讨星巴克的成功经验以及中国茶馆的不足，从而得出对中国茶馆推行全球化战略的相关建议...

众多的跨国公司为巩固各自在中国的地位，都开始调整自己的战略，在中国本土化方面展开了激烈的竞争，跨国公司将用什么样的方式来经营中国的市场，不仅是他们本身要探讨的长远...

星巴克公司作为全球第一的连锁咖啡连锁店，门店分布全世界各地，到处都能受到人们的喜爱，星巴克已经成为了咖啡的代名词了。星巴克的成功离不开其具有个性化的经营模式和富有...

例如知名的麦当劳、星巴克，他们都各自形成了一套科学的经营模式，在中国扩展迅猛。而我们中国自己的餐饮企业只有在保留自己餐饮特色的同时，寻找到一套适合自己的、科学的管...

The Call of the Wild is an outstanding work of Jack London. It is a story about a big dog named Buck. After fighting with other dogs he fled into the original forest. In fact, the society Buck lived is just like the society of human beings...

但无论你知或者不知，喝或者不喝，不可否认的是星巴克这个品牌已经在中国产生了巨大影响并且把中国市场定义为美国市场以外重要的海外市场。然而没有一家公司的起步时一一帆风...

那为什么会吸引顾客群，愿意消费呢？我认为最重要的一点，也是星巴克文化的核心——咖啡和人。这两项重要的因素是如何植根到不同国家，却又保持其美式风情，赢得当地赞赏的呢...

The structure of the thesis is as follows. The first chapter gives reasons of the choice of the topic and the outline of the whole thesis. Then comes chapter 2 that analyses the multiple and complicated character of Buck and his multiple rol...

That work, began in December 1902 and was published in 1903. It was titled The Call of the Wild, whose main character is a Yukon sled dog named Buck. Buck, the dog-hero of the story, half St. Bernard and half sheepdog, lives at Judge Miller’...

This thesis is about a research of the hero of The Call of The Wild. It aims to analyze Buck to help readers understand the novel profoundly. To be specific, this present study seeks to answer the following question...

本文从国内餐饮连锁企业现状出发，首先介绍了我国餐饮企业连锁经营的发展现状以及存在的主要问题，之后通过引入星巴克的案例分析，借鉴总结我国餐饮业连锁经营管理中的不足之...

本文从亲身实践，通过查阅各种期刊与书籍；从理论入手并联系实际介绍星巴克独特的入职员工培训模式，并从培训具体案例中找到相对应的理论，由点到面来展现星巴克的初级培训体...

When you walk around the streets in America, you are not surprised to discover that the symbol of this country is not the Empire State Building or Statue of Liberty any more, but "Starbucks", a small coffee shop with a charming green mermaid...

品牌形象管理是对品牌形象的管理，是品牌管理的一个分支。对于一些企业来说，品牌的内涵在一定程度上反映了企业文化，品牌形象是对外（分销商、消费者）展示的一个窗口，最直...

This thesis studies Starbucks branding marketing strategy mainly from four aspects: Starbucks Experiences, Word of Mouth, Ideology of Employ and Innovation realization which are based on investigation, lots of information and official statis...

By positioning itself at “the modern people’s third dimension”, Starbucks has been over the coffee industry for couple of years. The Starbuck culture has already become the focus of the public and experts’ attention, and arouses thei...