关键词：售楼部 室内展示设计 居住文化 居住观念
ABSTRACT:The sales department, represents a kind of progress of era, is a space to show Chinese characteristics. Moreover, it also reflects the sort of living culture. With the development of the society, people tend to ascend the understanding of residential culture gradually, and boost the attention to living conditions’ choice. Resident changes the way of life. Then sales department is not just a prop of business platform and marketing tool, but lead people to feel living culture; excavate the quality of life; and show the modern living concept. The sales department as a carrier of the residential culture is an important way of inheritance history and continuation of civilization. Therefore, sales department of the interior display design can no longer be limited on the visual, function, form etc. But through these to show consumers’ living concept by a new idea.
This paper under a certain theoretical guidance, through literature material, investigation method, to understand the current sales of indoor display conditions and patterns. Not only compares the sales department of the interior display design system of research, but also probes into the residential culture of our country. This paper made some basis for conclusion and put forward feasible suggestions. Since that relevant information about the relationship between sales department and living culture as the main object of study is less, there is no doubt，this study would paly a certain positive role to complement this field.
Key Words: Sales Department; Interior Display Design; Residential Culture； Living Concept...