Abstract:Culture which has great influence on communicative behaviors plays a very significant role in communication. However, pragmatic failures and misunderstandings do happen frequently in intercultural communication due to cultural differences. Since English language has been used extensively and Chinese language has increasingly grown popular in the world today, it is highly necessary for us to focus on the different characteristics of these two cultures and the problems they may bring about in the cross-culture communication. This thesis intends to analyze the causes of pragmatic failure, socio-pragmatic failure, from the perspectives of different values，languages ，ways of thinking，and register. By comparing the differences, the paper hopes to suggest that we should maintain critical awareness of cultural difference if we want do reduce pragmatic failures and avoid misunderstanding in the real world communications.
Key Words: intercultural communication，socio-pragmatic failures，view of value, use of language