Abstract: With the rapid development of globalization, cross-cultural communication has gradually entered our daily life. Politeness principle exits in each culture, and plays an important role in cross-cultural communication. The problem of how to communicate with people from different cultures politely is becoming more and more important. From the cross-cultural perspective, the thesis aims to analyze the differences, clarify the causes and applications of politeness in daily cross-cultural communication. Based on the study, the paper intends to form a correct view towards politeness principle, in order to achieve the success of cross-cultural communication.
Key words: politeness principle; cross-cultural communication; daily life